OXO, The Magic Cube

Oxo is launching a UK advertising campaign which aims to position the iconic stock brand as ‘The Magic Cube’. The campaign is inspired in the Oscar Nominated Short Movie "Fresh Guacamole" directed by PES. 

Created by JWT London, the agency worked with the animator PES as creative consultant and the directing duo Conkerco. The national TV campaign airs for the first time on 1st March 2013 and demonstrates how a sprinkle of an Oxo cube can transform any combination of ingredients to make a truly flavoursome meal.